| Ever wondered how other designers, artists, crafters or small businesses get featured in publications? Think they have something you don’t?
Well, they might. They’re probably doing press pitches, and a press release is a major component of that. (You can learn more about how to go about pitching publications on a guest post I wrote for The When I Grow Up Coach – check that out here.) So whether you are a new designer wanting to get the word out about your first collection, a long time crafter looking to spread your wings in the media, or a service-based business launching something that you wish more people knew about, your business can get the attention it deserves with a polished and professional (not to mention, pretty) press release. Because you don’t want to come across as unprofessional or flaky, or like you don’t know what you’re doing. I help extract your brand voice and craft an angle to sell what you’re doing in my $99 press release service – artful yet clear, engaging and powerful. What This IsI take your brand voice and personality, whether it’s energetic and fun or svelte and sophisticated or dramatic and lyrical, and write up a 1 page press release to help you spread the word about your company/collection/product/service/event. As someone who is passionate at crafting brand narrative for small aesthetically inclined businesses, I can take your answers to my big 5 Qs and craft a story with an angle and a message that entices. 5 Big Q’s No frills, no up-sells, no extras. All you need, as simple as it gets, yet tailored to suit your business, to help you get the word out there about your business. Why you might need thisI’ve been running my copywriting and communications studio since February of this year, and in that timeframe, I’ve worked with a handful of passionate entrepreneurs who are in the same place I know many of you are in right now. We don’t have the money to hire a hotshot PR agency. And that’s not what we need anyway. Many of us make our own products by hand, or are solopreneurs on purpose. We’d be completely overwhelmed if we were to get 100 orders in from that press coverage we received in People Magazine (though we’re dreaming about that for when we do feel more ready). We don’t need big – we need great. Big is quantity, great is quality. A simple, professional and polished press release is a great way to build rapport for your business, in a way that’s completely affordable for wherever you are in your business right now. Where you are might be a place where you’re not ready to hire or work with a company/freelancer long term. You want to build your business organically, moving up as you move along. I can offer, with this really great service (if I do say so myself), a shot of my talents as a writer, my experiences having received tons of pitches from fashion and lifestyle PR firms, and my passion for helping small businesses succeed. And because I’m into that kind of thing, below are some ideas for using this press release (beyond the traditional – including it in media kits, emailing it to media, for example). How can you use this? Let us count the ways.1. Show it off on your Facebook page. 2. Attach it to your latest email newsletter. 3. Use it as is (PDF) or copy and paste the text and repurpose it to use as promotional copy for your website, Facebook page, email list, marketing material. 4. Use it as a template for future press releases, or to generate ideas on how you might be able to write your own. Some of my best learning comes from seeing what others do, and this might be just what you need to get you out of that “I know I need to make an effort to get more press but I just don’t how to get started” funk. Ready? Let’s go.All you have to do is click the golden “Buy Now” button below. Right after your payment has gone through, you will be brought to a page with further instructions on what I need from you, and a link to the 5 Qs questionnaire, so you can get started immediately. Then after you’ve done your work, I get started on mine, and in 3 days, voila! Your press release, custom crafted, sent straight to your inbox, from yours truly. Oh, and just in case you didn’t hear: It’s $99 (for now, at least). Really. What can I say? I wanted to make this as accessible as possible for creative small business entrepreneurs.
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Samples:Simple + Professional
Fully styled and branded
Clean and fun
What are you waiting for – book your $99 press release with me today. Your business will love you for it.
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